Broadway Box-Office Analysis, Feb. 10-16, 2014: Shakespeare Double-Bill Breaks Box-Office Records Before Bidding Broadway Farewell
By Robert Simonson
Playbill's newest weekly feature examines the box-office trends of the past week.
Well, this is getting monotonous. For the third week running, the Shakespeare’s Globe double-bill of Twelfth Night and Richard III broke the house record of Broadway’s Belasco Theatre, shattering a record set by itself just the previous week. The two shows grossed $946,432 for the week ending Feb. 16 — nearly $30,000 more than the record of $914,365.50 the productions had set for the week ending Feb. 9.
However, this is the last time this column will report such good news, as the repertory act packed up its Medieval instruments on Feb. 16 and headed back to England, from whence it came. The shows have, no doubt, set the bar for a long time to come for what it means to be a successful Shakespeare production on Broadway.
Beginning previews this week at the Winter Garden was the new musical version of the Sylvester Stallone movie Rocky. Over three previews, it played to 86% capacity and brought in 68% of its potential box office.
The producers of Rocky have set the top premium ticket price at $248. For now, average paid admission is $95.69 — considerably higher than the $54.26 commanded by the other new previewing musical in town, The Bridges of Madison County, which ran to 78%-full houses this past week.
The considerable press excitement surrounding the new Bryan Cranston vehicle, All the Way, in which the "Breaking Bad" actor makes his Broadway debut and plays LBJ, has not yet translated into box-office gold. The play took in just 56% of its possible take and played to 72% capacity crowds.
Overall, numbers were slightly up for most shows. The collected Broadway box office was $21,192,762, which was about $3.5 million more than last week. Attendance was up by 15,000.
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